Crush by Rihanna comes out in the summer of 2016. The new fragrance is Rihanna’s eighth, and judging by the design of the bottle, it belongs to the same collection as RiRi by Rihanna from 2015. Crush is announced as a mysterious, sexy and provocative scent that breaks down barriers and is setting new rules; strong, empowering, unapologetic and confident.The composition is said to be floriental. Fresh notes of bergamot, juicy mandarin and bright pink pepper create the opening and lead to the floral – fruity heart. Pink rose blends with spicy ylang-ylang, complemented by sweet and sour red berries aroma. The base ends with woody notes of sexy patchouli, creamy musk and cedar. The perfume was developed by Natasha Cote.

The bottle was designed by Rihanna herself; the form is identical to the RiRi edition, colored in shades of gold and decorated with pink details. It is available from the beginning of August 2016 as a 30 and 100 ml Eau de Parfum, along with a 10 ml rollerball.